Apologies to Elvis Costello for hijacking and twisting the title of his 1979 classic. (Actually, apologies should go to Nick Lowe of Cruel To Be Kind fame since he wrote it in 1974...but it's likely the 1979 version running through your head now...)
Woke up with this song in my head. Also woke up to over $4 Billion in budget cuts being contemplated by the legislature here in Washington State...with much of the pain coming from education cuts.
As noted in earlier posts, I work with one of my technology clients on their go-to-market and execution for Public Sector sales. The Washington budget refrain noted above is being played out by state and local governments around the country. It's in such an environment that the following lyrical refrain from the title song of this post comes to mind...
So where are the strong?
And who are the trusted?
And where is the harmony?
Like never before, sellers in public sector especially, but across all segments are going to need...
Strong value propositions based on business outcomes.
Trusted relationships with multiple decision makers within an account.
Complete harmony with Customer Care-Abouts.
Peace, Love, and Understanding might not seem so "Salesy", but smart sellers will learn and effect these tenets.
No comments:
Post a Comment